Luna vs Red Oak
Red Oak reviews advertising. Luna reviews it and runs everything around it.
Red Oak is advertising review software, now combined with the archiving firm MirrorWeb. Luna reviews advertisements against the Marketing Rule on every paid plan, from $199 a month, and the same login runs your calendar, policies, code of ethics, trading and exam workspace.
Why advisers choose Luna over Red Oak
Marketing Rule review from $199 a month
Every paid Luna plan reviews advertisements with AI, cites the rule and the page, and drafts the disclosure for your firm. Red Oak's site shows no price.
The program around the review
Calendar, policies drafted for you, code of ethics, preclearance, an MNPI register and an SEC exam workspace. Red Oak's site shows none of them.
Your states, cited
Reviewed state deadlines, IARD renewal dates and each state's rules, with testimonials flagged where your state still bans them.
Start today
Sign up and run your first review the same day. Red Oak starts with a demo.
The scorecard
13 things Luna does that Red Oak's website does not show. Luna's column is what ships today.
| Capability | Luna | Red Oak |
|---|---|---|
| Price on the website | Yes. Every price, free to $1,499/mo | Not shown on their website. No price shown |
| Start without a demo | Yes. Free plan; 14-day trials, no card | Not shown on their website. Demo first |
| No annual contract | Yes. Month to month; cancel in the product | Not shown on their website. Not shown on their site |
| Compliance calendar | Yes. Fitted to SEC, state or ERA registration | Not shown on their website. License renewal reminders only |
| Your states' deadlines and rules | Yes. Reviewed deadlines, IARD dates, cited rules | Not shown on their website. Not shown on their site |
| Policies drafted for your firm | Yes. 17 policies drafted from your answers | Not shown on their website. Not shown on their site |
| AI Marketing Rule review | Yes. Cites the rule and the page; a person approves | Yes. LLM-assisted ad review |
| Code of ethics: gifts, OBAs, political | Yes. Gift limits measured for you | Not shown on their website. Not shown on their site |
| Personal trading preclearance | Yes. Linked brokerage accounts; every trade checked daily | Not shown on their website. Not shown on their site |
| MNPI register and insider lists | Yes. Daily SEC filing check; insiders auto-denied | Not shown on their website. Not shown on their site |
| Form U4, U5 and ADV amendment tracking | Yes. Each one dated by your strictest state | Yes. FINRA U4 and U5; no ADV shown |
| IAR continuing education | Yes. Per IAR, against each of their states' rules | Yes. Continuing education tracking |
| SEC exam workspace | Yes. Request letter split into owned, dated items | Not shown on their website. Not shown on their site |
| Email archive and review | Yes. Included on Firm Plus | Yes. Through MirrorWeb |
| Anonymous whistleblower reporting | Yes. No account, IP or time stored | Not shown on their website. Not shown on their site |
| AI answers from your own policies | Yes. Ask Luna, on every paid plan | Not shown on their website. Not shown on their site |
| Separate deployment per firm | Yes. Its own app and database | Not shown on their website. Not shown on their site |
✓ yes ✕ no – not shown on Red Oak's website when we read it, which is a statement about the website, not about what they may offer privately.
In detail
| Topic | Luna | Red Oak |
|---|---|---|
| Price | Calendar free, Solo $199/mo, Firm $699/mo, Firm Plus $1,499/mo. On the page, the same for every firm. No setup fee, no per-account fee. | Not shown on redoak.com. |
| How you start | Sign up and use it today. Calendar is free with no card; paid plans start with a 14-day trial, no card. Nobody has to talk to sales. | "Request a Demo." |
| Marketing review | On every paid plan. Each finding cites the rule and points to the page or slide, with sample disclosure language filled in for your firm. Your own confirmed rules apply too. A person approves; Firm Plus can require two. | Advertising review using "advanced Large Language Models." |
| The rest of the program | Calendar, state deadlines, policies, code of ethics, preclearance, MNPI register, exam workspace, Speak up, email archive. | Registration management, website and social monitoring, archiving through MirrorWeb. |
About Red Oak: Red Oak sells compliance software for broker-dealers and RIAs centered on advertising review, with disclosure management, registration management, AI review, social media and website monitoring. It combined with MirrorWeb in July 2026. Sources, each read October 11, 2026: redoak.com, Red Oak solutions, Red Oak AI review, Red Oak registration management. If something here is out of date, tell us at sales@lunacompliance.io and we will correct it.
Coming next in Luna
Luna ships every week. This is what is underway or next, so you are comparing against where it is going, not only where it is.
- UnderwaySOC 2 Type 2 and ISO 27001. Audit work began October 6, 2026.
- NextNet worth and bond monitor for state-registered advisers.
- NextState-aware marketing review and advisory contract review.
- ComingAnnual review workspace and mock exam prep, on Firm Plus.
Questions
- How much does Red Oak cost?
- redoak.com showed no price when we checked; it offers a demo.
- How long does it take to move from Red Oak to Luna?
- Sign up and your calendar is set up for your registration type and your states the same day. Luna drafts your policies from your answers about how the firm runs, and can read your filed Part 2A to propose your firm's rules, so there is no manual to rebuild by hand. Keep your old system's records as long as the books and records rules require.
Review, and the whole program around it.
All comparisons. Others: Luna vs COMPLY, Luna vs Smartria, Luna vs Hadrius, Luna vs Greenboard, Luna vs ACA Group, Luna vs StarCompliance, Luna vs MyComplianceOffice, Luna vs Smarsh, Luna vs Global Relay, Luna vs Saifr, Luna vs an outsourced CCO.