Press

Writing about Luna?

Everything you should need is on this page: a description you can use as is, the facts, our founder's background, and logos and screenshots you are free to publish with coverage of Luna. For anything else, or to talk to the founder, email press@lunacompliance.io.

Research

October 19, 2026

The State of the ADV Brochure 2026

What 16,424 current Form ADV Part 2A brochures disclose, read topic by topic and compared with firms of similar size and model. Aggregate only; no firm is named. Free to quote with attribution.

Findings Report (PDF)Peer benchmark

About Luna Compliance

Free to use as written.

Luna Compliance is compliance software for investment advisers and private fund managers. It runs a firm's compliance program in one place: it tracks filings and recurring obligations, reviews advertisements against the SEC Marketing Rule, runs code of ethics filings, personal trade pre-clearance and the MNPI register, keeps its email archive, its Form U4 and ADV amendment log and its SEC exam workspace, and drafts the firm's policies from how it actually operates. Luna does the reading, tracking and drafting; the chief compliance officer makes every decision, and each one is recorded. Luna publishes its pricing, is free to start, and gives each firm its own separate deployment and database. Luna Compliance is a product of Imperium Advisors, LLC, based in San Francisco.

Facts

Launched: 30 September 2026
Company: Imperium Advisors, LLC, a California limited liability company
Headquarters: San Francisco, California
Founder: Tye Merlo
For: SEC- and state-registered investment advisers, exempt reporting advisers and private fund managers
Pricing: Calendar free · Solo $199/month · Firm $699/month · Firm Plus $1,499/month. Paid plans start with a 14-day trial, no card.
Architecture: A separate deployment and database for each firm; multi-factor sign-in required for every user
Website: lunacompliance.io

Founder

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Tye Merlo founded Luna Compliance after going through SEC examinations, building compliance programs from the ground up, and buying and implementing the compliance software Luna now competes with, as the person responsible for getting the work done. Luna is the product Tye wanted to buy and couldn't: the whole program in one place, priced in public, free to start, and designed so software does the reading, tracking and drafting while a person makes every decision.

Why Luna exists

Available as a source on

The SEC Marketing Rule in practice: testimonials, performance and exam findings
The proposed rescission of the pay-to-play rule
Regulation S-P amendments: incident response and customer notification
FinCEN's anti-money laundering rule for advisers and its 2028 effective date
SEC examination priorities and the most common deficiencies
What compliance software can and cannot do, and where a person has to decide

Logos

Use the SVG where you can; it scales to any size. Please don't recolour, stretch or rearrange the logo. Download the media kit (logos and headshot, ZIP)