Compliance policy templates for investment advisers
Seventeen model policies, written from the rules and reviewed by Luna's founder. You don't fill in a template. You answer questions about how your firm works, and Luna drafts the policy around the answers, marking anything it could not settle for you to confirm before you approve it.
Core policies
Included in Solo, Firm and Firm Plus.
- Compliance ProgramAdvisers Act Rule 206(4)-7
The policy the rest of your program hangs from: who the chief compliance officer is, what authority they have, how the annual review works, and what happens when something goes wrong.
- Code of EthicsAdvisers Act Rule 204A-1 and Section 204A
Standards of conduct, personal trading and reporting, pre-clearance, inside information, gifts and entertainment, political contributions and outside business activities, fitted to how your firm actually works.
- Books and RecordsAdvisers Act Rule 204-2
Which records the firm keeps, where, and for how long, including electronic communications and the records other rules add.
- Marketing and AdvertisingAdvisers Act Rule 206(4)-1
What counts as an advertisement, how performance may be shown, when testimonials and endorsements are allowed, and how material is reviewed and approved before it goes out.
- Privacy and Identity TheftRegulation S-P (as amended in 2024) and Regulation S-ID
Safeguarding customer information, the incident response program and customer notification the 2024 amendments require, service provider oversight, disposal, privacy notices and identity theft red flags.
- Business Continuity and Disaster RecoveryAdvisers Act Rule 206(4)-7 and fiduciary duty
Which functions are critical and how fast each must come back, how a disruption is classified and the plan activated, who backs up whom, and how the plan is tested.
The full library
Included in Firm and Firm Plus.
- Custody and SafeguardingAdvisers Act Rule 206(4)-2
When the firm has custody, how client assets are held, how pooled vehicles meet the rule through audits, what to do with assets received by mistake, and how digital assets are handled.
- ValuationAdvisers Act Section 206 and Rules 206(4)-7 and 206(4)-8
Who values the portfolio and how, which methods and sources are used, how often, how overrides and challenges are handled, and how values flow into fees and investor reporting.
- Trading and BrokerageAdvisers Act Section 206 and Form ADV Part 2A Item 12
How brokers are chosen and reviewed, how orders are placed and aggregated, how research and soft dollars are handled, and what happens when a trade goes wrong.
- Allocation of Investment OpportunitiesAdvisers Act Section 206 and Rule 206(4)-8
How investment opportunities are divided among funds and accounts, who gets co-investment and on what basis, and how exceptions are approved and recorded.
- Cross Trades and Principal TransactionsAdvisers Act Section 206(3) and Rule 206(3)-2
When the firm may trade with a client for its own account, act for both sides of a trade, or move an asset between clients, and the disclosure, consent and approval each needs.
- Regulatory Filings and DisclosuresAdvisers Act Sections 203 and 204, and the Exchange Act reporting rules
Every filing the firm may owe, when each is due, and who owns it, from Form ADV to beneficial ownership, Form PF, Form D and state notice filings.
- Proxy VotingAdvisers Act Rule 206(4)-6
Whether and how the firm votes for clients, the standard it votes to, how conflicts are handled, how proxy advisers are overseen, and what it discloses and keeps.
- Anti-Money Laundering and SanctionsOFAC regulations (31 CFR Chapter V) and FinCEN's investment adviser AML rule
Sanctions screening, investor identification and due diligence, red flags and suspicious activity, and a plan for FinCEN's anti-money laundering rule for advisers.
- ComplaintsAdvisers Act Rules 204-2(a)(7) and 206(4)-7
What counts as a complaint, how staff report one, how it is investigated and answered, who can approve a settlement, and what is kept.
- Third-Party Risk ManagementRegulation S-P (as amended in 2024) and Advisers Act Rule 206(4)-7
How the firm rates its vendors by risk, what due diligence each tier gets, what contracts must say, how service providers are monitored, and how the firm exits a relationship.
- Electronic CommunicationsAdvisers Act Rules 204-2(a)(7), 204-2(e) and 206(4)-7
How the firm captures business email, how long it is kept and under what protection, who reviews it and how messages are chosen for review, how privileged mail is handled, and how employees are told.
These pages summarise what the rules require so you can see what each policy covers. They are not legal advice. A policy drafted in Luna is your firm's draft to review, edit and adopt.