Luna vs ACA Group
ACA prices every firm separately. Luna has one price list.
ACA says ComplianceAlpha pricing "is customized based on your firm's size, regulatory needs, and the modules selected," and writes compliance manuals as a consulting engagement. Luna drafts your policies in the software, and its prices are on the page.
Why advisers choose Luna over ACA Group
One price list, for everyone
ACA quotes each firm by size, needs and modules. Luna's four prices are published, with no setup fee, and you cancel from inside the product.
Policies drafted by software, not billed by the hour
ACA lists compliance manual development under its advisory services. Luna drafts 17 policies from your answers, versioned and acknowledged, on every paid plan.
Your states and your registrations
Reviewed state deadlines, IARD renewal dates and cited state rules, plus a dated log of every Form U4, U5 and ADV amendment. ACA's technology pages show neither.
Start today, not after a strategy session
Sign up, set your registration type and states, and your calendar, policies and code of ethics are running the same day.
The scorecard
10 things Luna does that ACA Group's website does not show. Luna's column is what ships today.
| Capability | Luna | ACA Group |
|---|---|---|
| Price on the website | Yes. Every price, free to $1,499/mo | Not shown on their website. "Customized" |
| Start without a demo | Yes. Free plan; 14-day trials, no card | Not shown on their website. Demo or meeting first |
| No annual contract | Yes. Month to month; cancel in the product | Not shown on their website. Not shown on their site |
| Compliance calendar | Yes. Fitted to SEC, state or ERA registration | Yes. |
| Your states' deadlines and rules | Yes. Reviewed deadlines, IARD dates, cited rules | Not shown on their website. Not shown on their site |
| Policies drafted for your firm | Yes. 17 policies drafted from your answers | Not shown on their website. Manual writing sold as consulting |
| AI Marketing Rule review | Yes. Cites the rule and the page; a person approves | Yes. Encore AI |
| Code of ethics: gifts, OBAs, political | Yes. Gift limits measured for you | Yes. |
| Personal trading preclearance | Yes. Linked brokerage accounts; every trade checked daily | Yes. |
| MNPI register and insider lists | Yes. Daily SEC filing check; insiders auto-denied | Yes. Control room |
| Form U4, U5 and ADV amendment tracking | Yes. Each one dated by your strictest state | Not shown on their website. ADV filing as a managed service |
| IAR continuing education | Yes. Per IAR, against each of their states' rules | Not shown on their website. Not shown on their site |
| SEC exam workspace | Yes. Request letter split into owned, dated items | Yes. Exam prep documentation |
| Email archive and review | Yes. Included on Firm Plus | Yes. 85+ connectors |
| Anonymous whistleblower reporting | Yes. No account, IP or time stored | Not shown on their website. Not shown on their site |
| AI answers from your own policies | Yes. Ask Luna, on every paid plan | Not shown on their website. Not shown on their site |
| Separate deployment per firm | Yes. Its own app and database | Not shown on their website. Not shown on their site |
✓ yes ✕ no – not shown on ACA Group's website when we read it, which is a statement about the website, not about what they may offer privately.
In ACA Group's own words
“Pricing is customized based on your firm's size, regulatory needs, and the modules selected.”
In detail
| Topic | Luna | ACA Group |
|---|---|---|
| Price | Calendar free, Solo $199/mo, Firm $699/mo, Firm Plus $1,499/mo. On the page, the same for every firm. No setup fee, no per-account fee. | Customized per firm. "Contact us for a tailored quote." |
| How you start | Sign up and use it today. Calendar is free with no card; paid plans start with a 14-day trial, no card. Nobody has to talk to sales. | "Schedule a Demo" or book a meeting. |
| Policies | 17 policies drafted from your answers, in the software. | "Compliance Manual Development for RIAs and ERAs" as an advisory service. |
| Consulting | None. Luna is software and gives no legal advice. | Advisory and managed services, including outsourced CCO and mock exams. |
| Communications | Email archive and review, on Firm Plus, included. | Email, collaboration, social, mobile and voice, with 85+ connectors. |
| Security | Each firm gets its own deployment and database, in the United States, with multi-factor sign-in for every user. SOC 2 Type 2 and ISO 27001 audit work underway since October 6, 2026. | "Complies with SOC 2, GDPR, and other standards." |
About ACA Group: ACA Group is a governance, risk and compliance firm offering advisory and managed services, including outsourced CCO support and mock exams, alongside its ComplianceAlpha platform. Sources, each read October 11, 2026: ACA technology, ACA compliance management, ACA employee compliance, ACA compliance program development. If something here is out of date, tell us at sales@lunacompliance.io and we will correct it.
Coming next in Luna
Luna ships every week. This is what is underway or next, so you are comparing against where it is going, not only where it is.
- UnderwaySOC 2 Type 2 and ISO 27001. Audit work began October 6, 2026.
- NextNet worth and bond monitor for state-registered advisers.
- NextState-aware marketing review and advisory contract review.
- ComingAnnual review workspace and mock exam prep, on Firm Plus.
Questions
- How much does ComplianceAlpha cost?
- ACA says pricing is customized by firm size, regulatory needs and modules, and asks you to contact it for a quote. Luna's prices are published.
- How long does it take to move from ComplianceAlpha to Luna?
- Sign up and your calendar is set up for your registration type and your states the same day. Luna drafts your policies from your answers about how the firm runs, and can read your filed Part 2A to propose your firm's rules, so there is no manual to rebuild by hand. Keep your old system's records as long as the books and records rules require.
The program in software, at a price you can read.
All comparisons. Others: Luna vs COMPLY, Luna vs Smartria, Luna vs Hadrius, Luna vs Greenboard, Luna vs StarCompliance, Luna vs MyComplianceOffice, Luna vs Smarsh, Luna vs Global Relay, Luna vs Red Oak, Luna vs Saifr, Luna vs an outsourced CCO.