Luna vs Greenboard
Greenboard's way in is a demo. Luna's is a signup form.
Greenboard's "Get started" button books a demo. Luna's starts your account: your calendar fitted to your registration and your states, the same day, at a price that is already on the page.
Why advisers choose Luna over Greenboard
Price and start, without a call
greenboard.com shows no price and routes "Get started" to a demo booking. Luna's four prices are published, the calendar plan is free, and paid plans start with a 14-day trial, no card.
Your states, built in
Luna fits the calendar to your registration type, adds reviewed deadlines for your states and the IARD renewal dates, and cites each state's rules. Greenboard's site shows no state-specific deadlines.
The adviser modules its site does not show
An MNPI register with insider lists, a dated log of every Form U4, U5 and ADV amendment, an SEC exam workspace, and anonymous Speak up reporting.
A person signs off, every time
Luna's review cites the rule and the page and drafts the disclosure, then a named person approves. Every decision keeps who and when, the record an examiner asks for.
The scorecard
10 things Luna does that Greenboard's website does not show. Luna's column is what ships today.
| Capability | Luna | Greenboard |
|---|---|---|
| Price on the website | Yes. Every price, free to $1,499/mo | Not shown on their website. No price shown |
| Start without a demo | Yes. Free plan; 14-day trials, no card | Not shown on their website. Demo first |
| No annual contract | Yes. Month to month; cancel in the product | Not shown on their website. Not shown on their site |
| Compliance calendar | Yes. Fitted to SEC, state or ERA registration | Yes. |
| Your states' deadlines and rules | Yes. Reviewed deadlines, IARD dates, cited rules | Not shown on their website. Not shown on their site |
| Policies drafted for your firm | Yes. 17 policies drafted from your answers | Yes. Pre-configured policies, AI-suggested edits |
| AI Marketing Rule review | Yes. Cites the rule and the page; a person approves | Yes. |
| Code of ethics: gifts, OBAs, political | Yes. Gift limits measured for you | Yes. Code of ethics and OBAs |
| Personal trading preclearance | Yes. Linked brokerage accounts; every trade checked daily | Yes. |
| MNPI register and insider lists | Yes. Daily SEC filing check; insiders auto-denied | Not shown on their website. Not shown on their site |
| Form U4, U5 and ADV amendment tracking | Yes. Each one dated by your strictest state | Not shown on their website. ADV through partners; no U4 tracking shown |
| IAR continuing education | Yes. Per IAR, against each of their states' rules | Not shown on their website. Not shown on their site |
| SEC exam workspace | Yes. Request letter split into owned, dated items | Not shown on their website. "Exam-ready"; no exam workspace shown |
| Email archive and review | Yes. Included on Firm Plus | Yes. Email, Slack, Teams, SMS, iMessage |
| Anonymous whistleblower reporting | Yes. No account, IP or time stored | Not shown on their website. Not shown on their site |
| AI answers from your own policies | Yes. Ask Luna, on every paid plan | Yes. Answers grounded in firm documents |
| Separate deployment per firm | Yes. Its own app and database | Not shown on their website. Not shown on their site |
✓ yes ✕ no – not shown on Greenboard's website when we read it, which is a statement about the website, not about what they may offer privately.
In detail
| Topic | Luna | Greenboard |
|---|---|---|
| Price | Calendar free, Solo $199/mo, Firm $699/mo, Firm Plus $1,499/mo. On the page, the same for every firm. No setup fee, no per-account fee. | Not shown on greenboard.com. "Add users and modules à-la-carte." |
| How you start | Sign up and use it today. Calendar is free with no card; paid plans start with a 14-day trial, no card. Nobody has to talk to sales. | "Book a demo"; "Get started" leads to the same booking page. |
| State-registered advisers | Calendar fitted to your registration type, reviewed deadlines for your states, the IARD renewal dates, your states' rules with citations, and testimonials flagged where a state still bans them. | Not shown on greenboard.com. |
| Form ADV | Logs each change that makes a U4, U5 or ADV amendment due and dates it. | "Partners with the best expert service providers for guidance and filings." |
| Archiving | Email, on Firm Plus, included in the price. | Email, Slack, Teams, SMS, iMessage and Bloomberg; "WORM and 17a-4 compliant." |
| Security | Each firm gets its own deployment and database, in the United States, with multi-factor sign-in for every user. SOC 2 Type 2 and ISO 27001 audit work underway since October 6, 2026. | "SOC2 Type 2 compliant." |
About Greenboard: Greenboard describes itself as an AI-native system of action for SEC and FINRA compliance, serving financial advisers, private funds, hedge funds and broker-dealers, with archiving, firm, employee and marketing compliance. It is backed by Y Combinator. Sources, each read October 11, 2026: greenboard.com, Greenboard firm compliance, Greenboard employee compliance, Greenboard RIA registration, GreenboardGo. If something here is out of date, tell us at sales@lunacompliance.io and we will correct it.
Coming next in Luna
Luna ships every week. This is what is underway or next, so you are comparing against where it is going, not only where it is.
- UnderwaySOC 2 Type 2 and ISO 27001. Audit work began October 6, 2026.
- NextNet worth and bond monitor for state-registered advisers.
- NextState-aware marketing review and advisory contract review.
- ComingAnnual review workspace and mock exam prep, on Firm Plus.
Questions
- How much does Greenboard cost?
- greenboard.com showed no price when we checked; it sells modules à la carte after a demo. Luna's prices are on its pricing page.
- How long does it take to move from Greenboard to Luna?
- Sign up and your calendar is set up for your registration type and your states the same day. Luna drafts your policies from your answers about how the firm runs, and can read your filed Part 2A to propose your firm's rules, so there is no manual to rebuild by hand. Keep your old system's records as long as the books and records rules require.
Skip the demo. Your calendar can be running today.
All comparisons. Others: Luna vs COMPLY, Luna vs Smartria, Luna vs Hadrius, Luna vs ACA Group, Luna vs StarCompliance, Luna vs MyComplianceOffice, Luna vs Smarsh, Luna vs Global Relay, Luna vs Red Oak, Luna vs Saifr, Luna vs an outsourced CCO.