Luna vs Hadrius
Hadrius automates approvals. Luna puts a person's name on every one.
Hadrius pitches its marketing module with "Automate approvals," and its terms renew automatically every 12 months, with fees that can rise at renewal. The Marketing Rule makes you answerable for every advertisement, so in Luna a named person approves each one. And Luna runs month to month, at a price on the page.
Why advisers choose Luna over Hadrius
A person approves what goes out under your name
Hadrius markets "Automate approvals." In Luna no advertisement is approved by a model: a named person decides, the record keeps who and when, and Firm Plus can require two approvals.
Month to month, not auto-renewing years
Hadrius's MSA renews "for successive 12-month periods" unless you give notice 30 days ahead, and lets it raise fees at renewal. Luna is month to month, and you cancel from inside the product.
Built for advisers, including state-registered ones
Hadrius serves broker-dealers and branches too. Luna is built for advisers: your states' deadlines and rules, cited, and a dated log of every Form U4, U5 and ADV amendment.
Policies, MNPI and Speak up, in the box
17 policies drafted from your answers, an MNPI register with insider lists and a daily SEC filing check, and anonymous whistleblower reporting. Hadrius's site shows none of them.
The scorecard
11 things Luna does that Hadrius's website does not show. Luna's column is what ships today.
| Capability | Luna | Hadrius |
|---|---|---|
| Price on the website | Yes. Every price, free to $1,499/mo | Not shown on their website. No price shown |
| Start without a demo | Yes. Free plan; 14-day trials, no card | Not shown on their website. Demo first |
| No annual contract | Yes. Month to month; cancel in the product | No. Auto-renews in 12-month terms |
| Compliance calendar | Yes. Fitted to SEC, state or ERA registration | Yes. Smart Calendar |
| Your states' deadlines and rules | Yes. Reviewed deadlines, IARD dates, cited rules | Not shown on their website. Not shown on their site |
| Policies drafted for your firm | Yes. 17 policies drafted from your answers | Not shown on their website. Built from your WSPs and templates |
| AI Marketing Rule review | Yes. Cites the rule and the page; a person approves | Yes. "Automate approvals" |
| Code of ethics: gifts, OBAs, political | Yes. Gift limits measured for you | Yes. Attestations and conflict tracking |
| Personal trading preclearance | Yes. Linked brokerage accounts; every trade checked daily | Yes. Trade monitoring against personal trading rules |
| MNPI register and insider lists | Yes. Daily SEC filing check; insiders auto-denied | Not shown on their website. "Detects MNPI exposure"; no insider lists shown |
| Form U4, U5 and ADV amendment tracking | Yes. Each one dated by your strictest state | Not shown on their website. Not shown on their site |
| IAR continuing education | Yes. Per IAR, against each of their states' rules | Not shown on their website. Not shown on their site |
| SEC exam workspace | Yes. Request letter split into owned, dated items | Yes. Exam packs on demand |
| Email archive and review | Yes. Included on Firm Plus | Yes. Email, chat, SMS, social |
| Anonymous whistleblower reporting | Yes. No account, IP or time stored | Not shown on their website. Not shown on their site |
| AI answers from your own policies | Yes. Ask Luna, on every paid plan | Not shown on their website. Not shown on their site |
| Separate deployment per firm | Yes. Its own app and database | Not shown on their website. Multi-tenant workspaces for consultants |
✓ yes ✕ no – not shown on Hadrius's website when we read it, which is a statement about the website, not about what they may offer privately.
In Hadrius's own words
“Automate approvals, maintain disclosure consistency, and ensure compliance across all content types.”
“…automatically renews for successive 12-month periods unless either party gives notice of non-renewal at least 30 days before the expiration of the then-current Order Term.”
“Hadrius may increase the Fees for any Renewal Term by providing Customer notice (email acceptable)…”
In detail
| Topic | Luna | Hadrius |
|---|---|---|
| Price | Calendar free, Solo $199/mo, Firm $699/mo, Firm Plus $1,499/mo. On the page, the same for every firm. No setup fee, no per-account fee. | Not shown on hadrius.com; fees are "as set forth in each Order Form." |
| Contract | Month to month, or annual at two months free. Cancel from inside the product. | An initial term per Order Form, then automatic 12-month renewals; 30 days' notice to leave; fees may rise at renewal (MSA 6.2, 6.3). |
| Marketing approvals | On every paid plan. Each finding cites the rule and points to the page or slide, with sample disclosure language filled in for your firm. Your own confirmed rules apply too. A person approves; Firm Plus can require two. | "Automate approvals." |
| Built for | SEC- and state-registered advisers, exempt reporting advisers and private fund managers. | Broker-dealers, RIAs, private funds and compliance consultants. |
| Communications | Email archive and review, on Firm Plus, included. | Email, chat, SMS and social supervision and archiving. |
| Security | Each firm gets its own deployment and database, in the United States, with multi-factor sign-in for every user. SOC 2 Type 2 and ISO 27001 audit work underway since October 6, 2026. | "Hadrius is fully SOC 2 Type II compliant." |
About Hadrius: Hadrius describes itself as agentic compliance infrastructure for broker-dealers, RIAs, private funds and compliance consultants, with testing, marketing review, people oversight, communications, account surveillance and branch modules. It is backed by Y Combinator. Sources, each read October 11, 2026: hadrius.com, Hadrius MSA, Hadrius testing program, Hadrius communications, Hadrius security. If something here is out of date, tell us at sales@lunacompliance.io and we will correct it.
Coming next in Luna
Luna ships every week. This is what is underway or next, so you are comparing against where it is going, not only where it is.
- UnderwaySOC 2 Type 2 and ISO 27001. Audit work began October 6, 2026.
- NextNet worth and bond monitor for state-registered advisers.
- NextState-aware marketing review and advisory contract review.
- ComingAnnual review workspace and mock exam prep, on Firm Plus.
Questions
- How much does Hadrius cost?
- hadrius.com shows no price; its MSA says fees are set in each Order Form, after a demo. Luna's prices are on its pricing page.
- Does Hadrius auto-renew?
- Its MSA says each Order Form renews automatically for successive 12-month periods unless either side gives notice at least 30 days before the term ends, and that Hadrius may raise fees for a renewal term with notice.
- Does Luna approve marketing automatically?
- No. Luna reviews the piece and cites the rule behind each finding. A named person approves or rejects it, and Firm Plus can require two approvals.
- How long does it take to move from Hadrius to Luna?
- Sign up and your calendar is set up for your registration type and your states the same day. Luna drafts your policies from your answers about how the firm runs, and can read your filed Part 2A to propose your firm's rules, so there is no manual to rebuild by hand. Keep your old system's records as long as the books and records rules require.
Your name on every approval. No 12-month renewal to remember.
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