Luna vs COMPLY
Everything RIA in a Box makes you sign for, without signing.
COMPLY's own materials say every RIA in a Box subscription needs an annual contract, a setup fee equal to a month's subscription, and a paid license for every employee. Advisers rated it 6.5 out of 10 for satisfaction in the 2025 Kitces Report, the lowest score in its category. Luna's prices are on the page, it runs month to month, and you can be inside it today.
Why advisers choose Luna over COMPLY
No contract, no setup fee, no per-employee license
COMPLY's sheet requires an annual contract, a setup fee equal to a month, and a license for each additional employee. Luna is month to month, has no setup fee, and includes 2, 10 or 25 people by plan, then $25 a person.
Marketing review is software, not a consulting add-on
COMPLY lists review of marketing materials under its optional Enhanced consulting service. Every paid Luna plan reviews advertisements against the Marketing Rule, cites the rule and the slide, and drafts the disclosure.
Built for the state you answer to
Luna fits the calendar to your registration, adds reviewed deadlines for your states and the IARD renewal dates, cites each state's rules, and flags testimonials where your state still bans them.
The parts RIA in a Box's site does not show
An MNPI register with a daily SEC filing check, an SEC exam workspace that splits the request letter into owned, dated items, anonymous Speak up reporting, and a separate deployment for every firm.
The scorecard
9 things Luna does that COMPLY's website does not show. Luna's column is what ships today.
| Capability | Luna | COMPLY |
|---|---|---|
| Price on the website | Yes. Every price, free to $1,499/mo | Not shown on their website. No price shown |
| Start without a demo | Yes. Free plan; 14-day trials, no card | Not shown on their website. Demo first |
| No annual contract | Yes. Month to month; cancel in the product | No. Annual contract plus setup fee |
| Compliance calendar | Yes. Fitted to SEC, state or ERA registration | Yes. Compliance Calendar |
| Your states' deadlines and rules | Yes. Reviewed deadlines, IARD dates, cited rules | Not shown on their website. "SEC and state requirements"; no state deadlines shown |
| Policies drafted for your firm | Yes. 17 policies drafted from your answers | Yes. Intelligent Policy Builder |
| AI Marketing Rule review | Yes. Cites the rule and the page; a person approves | Not shown on their website. Listed as a consulting service |
| Code of ethics: gifts, OBAs, political | Yes. Gift limits measured for you | Yes. |
| Personal trading preclearance | Yes. Linked brokerage accounts; every trade checked daily | Yes. |
| MNPI register and insider lists | Yes. Daily SEC filing check; insiders auto-denied | Not shown on their website. Restricted lists shown; no MNPI register |
| Form U4, U5 and ADV amendment tracking | Yes. Each one dated by your strictest state | Yes. Filing service and registration tracking |
| IAR continuing education | Yes. Per IAR, against each of their states' rules | Yes. CE reminders |
| SEC exam workspace | Yes. Request letter split into owned, dated items | Not shown on their website. No exam workspace shown |
| Email archive and review | Yes. Included on Firm Plus | Yes. Email, text, social, web |
| Anonymous whistleblower reporting | Yes. No account, IP or time stored | Not shown on their website. Not shown on their site |
| AI answers from your own policies | Yes. Ask Luna, on every paid plan | Yes. ComplyAI Policy Guide |
| Separate deployment per firm | Yes. Its own app and database | Not shown on their website. Not shown on their site |
✓ yes ✕ no – not shown on COMPLY's website when we read it, which is a statement about the website, not about what they may offer privately.
In COMPLY's own words
“All subscriptions require an annual contract billed on a monthly basis and a one-time set-up fee equal to the monthly subscription fee.”
“For firms with more than one employee, the firm is required to purchase a user license for each additional firm employee.”
“In practice, these leading vendors are the lowest rated in the category, suggesting that their acquisitions and rapid growth may have expanded their advisor base faster than the technology could evolve to meet those expanded needs.”
In detail
| Topic | Luna | COMPLY |
|---|---|---|
| Price | Calendar free, Solo $199/mo, Firm $699/mo, Firm Plus $1,499/mo. On the page, the same for every firm. No setup fee, no per-account fee. | Not shown on comply.com; comply.com/pricing returns a 404. "Schedule a Demo." |
| Contract | Month to month, or annual at two months free. Cancel from inside the product. | Annual contract, billed monthly, plus a one-time setup fee equal to a month's subscription (COMPLY's 2024 sheet). |
| People | 2, 10 or 25 included by plan, then $25 a person a month. | A paid license for each additional employee (same sheet). |
| Marketing review | On every paid plan. Each finding cites the rule and points to the page or slide, with sample disclosure language filled in for your firm. Your own confirmed rules apply too. A person approves; Firm Plus can require two. | Review of marketing materials is listed under the optional Enhanced consulting service. |
| State-registered advisers | Calendar fitted to your registration type, reviewed deadlines for your states, the IARD renewal dates, your states' rules with citations, and testimonials flagged where a state still bans them. | "Purpose-built for RIAs navigating SEC and state requirements." |
| What advisers say | Launched September 30, 2026; not yet surveyed. | 6.5 satisfaction and 6.4 value out of 10 in the 2025 Kitces Report, against category averages of 7.4 and 7.7. Kitces lists it as its one Pessimistic provider to watch. |
| Archiving | Email, on Firm Plus, included in the price. | Email, websites, text and social. An extra-cost item on the SEC, State and ERA tiers of the 2024 sheet. |
| Form ADV and U4 | Logs each change that makes a U4, U5 or ADV amendment due and dates it. You file. | Prepares and files Form ADV and U4 as a service. |
| Who decides | Luna recommends; a named person decides, and the record keeps who and when. No advertisement is approved by a model. | See COMPLY's materials. |
About COMPLY: COMPLY (Comply Technologies) sells the Comply Platform, formerly ComplySci, and COMPLY for RIA, formerly RIA in a Box, alongside registration, consulting, regulatory filing and managed services. Sources, each read October 11, 2026: COMPLY for RIA, RIA in a Box Private Fund Platform (2024), RIA in a Box Overview (2024), Intelligent Policy Builder, ComplyAI, COMPLY archiving, The Kitces Report, Vol. 1, 2025, pp. 152 to 154. If something here is out of date, tell us at sales@lunacompliance.io and we will correct it.
Coming next in Luna
Luna ships every week. This is what is underway or next, so you are comparing against where it is going, not only where it is.
- UnderwaySOC 2 Type 2 and ISO 27001. Audit work began October 6, 2026.
- NextNet worth and bond monitor for state-registered advisers.
- NextState-aware marketing review and advisory contract review.
- ComingAnnual review workspace and mock exam prep, on Firm Plus.
Questions
- Does COMPLY publish RIA in a Box pricing?
- Not on comply.com when we checked; its pricing URL returns a 404 and the product page offers a demo. Its 2024 sheet sets out the terms instead: an annual contract, a setup fee equal to a month's subscription, and a license per additional employee.
- Is there an RIA in a Box alternative without an annual contract?
- Luna runs month to month with no setup fee, and you cancel from inside the product. Paid plans are $199, $699, $1,499 a month, and the calendar plan is free.
- How did RIA in a Box rate in the Kitces Report?
- 6.5 for satisfaction and 6.4 for value, out of 10, in the 2025 Kitces Report, against a category average of 7.4 and 7.7. Kitces named it its one Pessimistic provider to watch in RIA compliance.
- How long does it take to move from RIA in a Box to Luna?
- Sign up and your calendar is set up for your registration type and your states the same day. Luna drafts your policies from your answers about how the firm runs, and can read your filed Part 2A to propose your firm's rules, so there is no manual to rebuild by hand. Keep your old system's records as long as the books and records rules require.
No contract to sign. No setup fee. Start today.
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