Compliance software you can start using today.
Sign up and set up on your own, on your schedule. No demo, no discovery call, no annual contract. Luna tracks your obligations, reviews advertisements against the Marketing Rule and, on Firm Plus, scores each employee’s risk. Free to start, from $199 a month when you are ready for more, and every price is on the website.
NewThe State of the ADV Brochure 2026→What compliance software costs, per the vendors' own sites
| Vendor | Price on their site |
|---|---|
| Luna | $0 to $1,499/mo |
| COMPLY | Not published |
| Smartria | Not published |
| Hadrius | Not published |
| Greenboard | Not published |
| ACA ComplianceAlpha | Not published |
| StarCompliance | Not published |
Checked October 2026. “Not published” means the vendor does not show a price on its own website. Verify any row yourself; if one is wrong we will correct it. Every comparison, side by side.
New research
The State of the ADV Brochure 2026
What 16,424 current Form ADV brochures disclose, read topic by topic. One in four appear to leave out a topic most comparable firms address.
- Free toolADV peer benchmark→How often firms of your size and model cover each of 48 brochure topics. No account.
- GuideThe SEC exam, step by step→From the call that announces it to the letter that closes it, with templates.
- TemplatesCompliance policy templates→Free policies from the code of ethics to custody and the Marketing Rule.
Compliance that does not wait to be asked.
Luna does not wait for you to bring it the work.
- 01
It watches
Every obligation your registration creates, dated and scheduled. Luna reminds you on each one's own schedule, weeks ahead for the big filings, not the week it is late.
- 02
It finds
Each person scored daily on code of ethics breaches, gifts, outside activities, open conflicts and preclearance denials, with an alert when someone turns high risk. The dashboard ranks who has the most open items, so you see where it concentrates. Risk scoring is on Firm Plus.
- 03
It drafts
Advertisements reviewed against the Marketing Rule, each finding citing its rule and where it sits, with a recommended action. Filing deadlines tracked, and every change that makes a Form U4, U5 or ADV amendment due logged with its date.
- 04
You decide
Luna recommends and a person decides. The exceptions are three clear preclearance cases, a restricted-list hit, a trade by someone on that issuer's MNPI insider list, and a clearly exempt security, settled automatically and recorded as such. Who decided what is kept for the examiner.
Every price, on this page.
All-inclusive. No setup fee, no per-account fee. Monthly with no contract, or annual at two months free.
Solo
or $1,990/yr (save $398)
Up to 2 users
The state-registered or solo SEC adviser who is their own CCO.
Start 14-day trialFirm
recommendedor $6,990/yr (save $1,398)
Up to 10 users
A firm with a compliance program and nobody full-time to run it.
Start 14-day trialFirm Plus
or $14,990/yr (save $2,998)
Up to 25 users
A larger firm with a heavy marketing calendar that wants every employee's risk in view.
Start 14-day trialFree trials include marketing reviews under fair use.
Need more? More than 25 people, several registered entities, custom data retention, or your own security review? We’ll scope it with you, and if you have a written quote from another compliance platform for the same scope, we’ll beat it.
Talk to us →Spend your week on the firm, not the paperwork.
Luna tracks every deadline, reviews every advertisement against the Marketing Rule and keeps the record an examiner asks for. You stay in charge of every decision.
Free to start.
No card, no call.